There was long thought to be a tradeoff between the value of shopping online versus the instant satisfaction of buying in store—but it doesn’t have to be an either/or. We take you through some key ways to tie in our same day delivery service to your business promotions to help give your business a competitive edge.
Attract a new crowd with same day delivery
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Same day delivery is top of mind for a new generation of online shoppers. The NAB Online Retail Index Report 2017 discovered online shopping has increased by almost 10% in Australia over the past year while in-store foot-traffic has only increased by 3%. In order to remain competitive in an e-commerce-first landscape, businesses will need to consider how to use same day delivery to differentiate their offering.
In addition, 43% of Australians are prepared to pay more for same day shipping, yet only 54% of retailers provide this option for their customers. Today’s shoppers demand a seamless end-to-end shopping experience with convenience across all touch points, including flexible delivery options.
Business promotion: You can apply this knowledge to your business with targeted social media marketing campaigns towards Millennials and parents that advertises same day delivery. Create ads that highlight same day delivery as a key offering for your business and promote this as a unique selling proposition!
Use same day delivery to take your flash sale to the next level!
A special event like a flash sale can have multiple benefits for a small business. When done right, a flash sale can increase hype about your business, open up new relationships with consumers, and help clear out old and excess inventory.
In fact, several years ago business intelligence firm IBISWorld found that ecommerce retailers that employed flash sales grew twice as fast as online retailers that did not.
Business promotion: If you want your flash sale to go off with a bang, consider offering same day delivery on goods purchased. It can be the tipping point to convert shoppers, and generate significant goodwill with both existing and new customers.
Create a VIP club for influencers with same day delivery
Social media is full of influential people across a wide range of industries, who are open to trying new products and services, and offering reviews to their loyal followers.
Sending a free sample of your product to key influencers gives you the opportunity to let them know you appreciate their work with a small gift—and hopefully provide the building blocks of an ongoing relationship.
Business promotion: Getting a shout-out from an influencer can lead directly to sales, and also give your social media following and website traffic a boost. Using same day delivery to get your product to them helps create an air of urgency and show that they are a VIP—never a bad thing in the fast-paced online world.
Get fresh products delivered fast
Being in the business of fresh can be lucrative but volatile. Whether you’re a florist who sources fresh flowers daily from the market or a baker who understands that cakes taste best when they’re consumed within hours of being made, you’ll need a delivery service that allows you to capitalise on timeliness and deliver fresh product to your customers.
Business promotion: Customers taking the plunge and buying fresh goods online, such as cakes or flowers, need to be rewarded with a strong supply chain and fast delivery, so using 3 hour delivery will help them get their items while they’re still fresh and save them the time of having to pick them up from your store! With the fate of your product on the line, having an expert, fast, and reliable delivery process in place is critical.
Ensure special deliveries arrive on time
Every businessperson knows that in spite of best intentions, things don’t always go to plan. If you’ve made an error, what better way to make it up to a customer than with a special delivery direct to their door on the day the mistake is discovered?
Business promotion: Putting a sorry strategy is place is a great way to help mitigate negative reviews at a time when your score on places like Facebook and Google can be make or break. Use same day delivery to ensure the ‘apology’ parcel arrives in a timely fashion.
