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Choosing the Best Online Courier Service: A Comprehensive Guide

Choosing the right online courier service for your business is crucial for ensuring efficient and reliable delivery of your products to customers. The choice of courier service can impact customer satisfaction, shipping costs, and the overall success of your business. Here’s a comprehensive guide to help you make an informed decision:


Choosing a new courier service is a massive undertaking. The right courier service can mean the difference between a successful busy period and one that ends in disaster. Without the right courier service in place, it can have a knock on effect to your whole business operations, especially in the pick, pack and despatch stage.


To prevent this, we’ve outlined our top seven tips when choosing a new courier service:


  1. Cost effectiveness


  1. Online Courier Service Reliability


  1. Global presence


  1. Does the Courier Service Offer next day delivery?


  1. How effective are Online Courier Service tracking systems?


  1. How does the Courier Service Structure it’s Staff?


  1. What is the Courier Service’s Refund Policy


1. Cost effectiveness

The most obvious concern is how cost effective is your courier service? Do they provide an affordable service that is highly rated by consumers, or do they charge extortionate amounts for a subpar experience? This has been made very evident recently with BBC’s Watchdog exposing Hermes for not properly vetting their staff, poorly handling deliveries and leaving customers embittered towards the courier service. Customers will then relate their experience with your company, leading to a downturn in repeat purchases.


2.Online Courier Service Reliability

This is a key factor when weighing up your courier options. Do they have a reputation for breaking packages, losing parcels a little too often or forging fake signatures? Stay well clear, as the lower price are sometimes a scam in disguise. Remember, you get what you pay for.


If you’re choosing a well known courier, it’s a good idea to check out their customers reviews. Sites like Trustpilot give customers the chance to share their experience with couriers, and filtering through a few reviews for each of the rating breaks (i.e. great, good, okay) will give you an idea of their strengths and weaknesses, which can help you with your decision.


3. Global presence

A global presence is a good indicator as to the health and efficiency of business, after all, if they had poor logistical infrastructure, they would never have grown to such a size. It also says a lot about the capacity in which they operate, they will easily be able to accommodate large orders, as well as being able to deliver on short notice with immediate deadlines. When evaluating courier services’ global presence, a good place to start is considering couriers that are already household names, like Hermes and FedEx. These signify a strong global presence, and a high capacity in which they can operate.


4. Does the Courier Service Offer next day delivery?

Convenience is king, and people are willing to pay through the nose for it. In an age where information access is as simple as clicking a link and social media allows for immediate gratification, we expect everything ASAP. This has extended to our deliveries and ecommerce platforms such as Amazon are keen to take advantage. When choosing a new courier service, you can whittle down your list by crossing of those that don’t have adequate next day delivery options.


5. How effective are Online Courier Service tracking systems?

Tracking deliveries is a huge bonus in the eyes of any customer. Being able to follow your parcel as it makes its way through the streets allows consumers to better allocate their time, so they can avoid staying in all day waiting for their parcel. According to research, 83.4% of households want to receive information about the progress of their delivery, with 61% of them preferring a time window of when the order will arrive.


Some tracking systems allow the customer to watch in real time as their courier makes their way to them, whereas others only offer minimal information and imprecise delivery times. Consider what is most important to you and your customer base, and if up-to-the-minute delivery tracking is a must, ensure you’re choosing a courier service supports it.


6. How does the Courier Service Structure its Staff?

How courier companies hire their staff has a huge impact on the quality of service. Some are vetted, paid adequately and are held responsible for the parcels they deliver. Others allow anyone to become a driver, with minimal selection procedures in place, thereby inviting mistakes and mishaps. One way to identify the steps in the recruitment process for a courier is to find any job listings on sites like Indeed. If you have time to collate a few job listings, you can compare them to each other and find out more about the vetting process and pay for successful job applicants.


7. What is the Courier Service’s Refund Policy

Even with the perfect courier service, and smooth running process, you’ll need to prepare a ‘Plan B’ in case something goes wrong. When it comes to couriers, this could include products being delivered late, or packages turning up damaged to the customer. In these cases, it’s a good idea to choose couriers based on if they offer money-back when something goes wrong and it’s attributed to their service. You can usually find this in the terms and conditions from the couriers themselves, though you can always double-check with their customer service team if you can’t find it straight away.

How to Choose The Best Online Courier Service:

Choosing the best online coursier service can be a daunting task, thanks to the many options available. We found that the best way to determine which online courier service is best for you is to do your research. If you are a small business owner or private customer, you can follow these steps below to help narrow down your choices and help you find the best online courier service.


Want to learn more about Courier Services? Read our Courier Services: A Complete Guide for 2023 blog post.

Define Your Shipping Needs 

  • Package Size and Weight – Determine the average size and weight of your packages. Some courier services may have restrictions on package dimensions and weight.
  • Delivery Speed – Consider your customers’ expectations regarding delivery times. Do you need same-day, next-day, or standard delivery options?
  • Geographic Coverage – Assess where your customers are located and whether you need local, national, or  international shipping services.
  • Volume – Estimate your shipping volume, as some couriers offer discounts for high-volume shippers.


Research and Compare Courier Services 

  • Local vs. National vs. International Couriers – Decide whether you need a local courier, a national carrier, or an international courier, depending on your shipping needs.
  • Read Reviews and Ask for Recommendations – Seek feedback from other businesses in your industry to identify reliable courier services.
  • Compare Pricing – Request quotes from multiple courier services and compare their pricing structures. Be sure to consider any additional fees, such as fuel surcharges or insurance costs.

Assess Courier Reliability and Courier Reputation

  • Track Record – Look into the courier’s track record for on-time deliveries, package safety, and customer service.
  • Customer Reviews – Check online reviews and testimonials to gauge customer satisfaction and reliability.
  • Insurance and Guarantees – Inquire about insurance options and guarantees in case of lost or damaged packages.

Courier Technology and Tracking 

  • Online Tracking – Ensure the courier provides online tracking options so you and your customers can monitor the shipment’s progress.
  • Integration – If you use e-commerce platforms or order management systems, check if the courier service integrates seamlessly with your software.

Customer Service and Support :

  • Communication – Assess the courier’s communication channels and responsiveness, especially in case of shipment issues or inquiries.
  • Dedicated Account Manager – Some couriers offer dedicated account managers who can provide personalized support for your business.

Security and Handling :

  • Security Measures – Inquire about the courier’s security measures to prevent theft or damage during transit.
  • Special Handling – If you ship delicate or fragile items, ensure the courier offers special handling options.

Environmental Considerations

  • Eco-Friendly Options – If environmental sustainability is a priority for your business, look for courier services that offer eco-friendly shipping options or carbon offset programs.

Compliance and Regulations

  • International Shipping – If you ship internationally, make sure the courier is well-versed in international shipping regulations and customs procedures.

Contract Terms and Flexibility

  • Contract Length – Consider whether you want a short-term or long-term contract with the courier.
  • Flexibility – Ensure the courier can accommodate your changing shipping needs as your business grows.

Test and Monitor

  • Start with a small batch of shipments to test the courier’s performance before committing to a long-term partnership.
  • Continuously monitor the courier’s service quality and seek feedback from your customers.

Negotiate and Review Your Online Courier Service

  • Negotiate terms, pricing, and service levels with the courier to ensure you get the best deal for your business.
  • Periodically review your courier service to assess if it still meets your evolving needs.


Remember that the right online courier service should align with your business goals, provide reliable delivery, and offer competitive pricing. Taking the time to research and choose wisely can contribute significantly to your business’s success and customer satisfaction.

The 6 Best Online Courier Services


Zoom2u utilizes a state-of-the-art platform that lets customers book and track their deliveries in real-time. This innovative approach has quickly earned the company a reputation as one of the leading courier services in Australia, with a loyal customer base that includes small businesses and large corporations.




One of the critical factors behind Zoom2U’s success is its focus on customer service. The company’s team of couriers are highly trained and experienced and are committed to ensuring that every delivery is completed on time and to the customer’s satisfaction. In addition, Zoom2U provides a range of flexible delivery options, including same-day and after-hours delivery, allowing customers to get their packages delivered when needed.




Another key advantage of using Zoom2U is the company’s commitment to transparency. Customers can track their packages in real time using the company’s online platform, which provides up-to-the-minute information on their delivery status. Businesses that must keep track of their shipments highly value this level of visibility and control. It is a crucial reason why Zoom2U has become such a popular choice for companies across various industries.




In recent years, Zoom2U has continued to grow and expand its operations. The company has partnered with various businesses across Australia, including major retailers and e-commerce platforms, and has expanded its delivery services to include international shipping.


DHL Express

DHL Express was rated five stars for reliability of service, value for money, client service, ease of use, delivery timeliness options, pick up and drop off options, and overall satisfaction.


Founded over 50 years ago, DHL Express is an American-founded brand operating around the globe. In Australia, DHL Express offers a variety of products and services, catering for a number of industries to help get your products to where they need to be. For businesses, DHL offers the option to open an account for regular shipping, with reduced rates based on frequency of shipping, as well as additional tools via the shipping profile to offer more control over the process.



Toll was rated four stars across all categories, including pick up and drop off options, delivery timeliness options, ease of use, client service, value for money, reliability of service and overall satisfaction.


With a history that stretches well over 100 years ago, the Toll Group was founded in Australia, and today operates as a subsidiary of Japan Post Holdings. Operating via various modes of transport to help ship products, Toll looks to cater to multiple industries with specialised shipping methods and products, including dedicated linehaul and delivery fleets, and specialist equipment such as rollover sensors to help with products and packages. It also provides quotes on any potential shipping that you’d like to do in the future, allowing you to budget beforehand.


Australia Post

Australia Post was rated four stars for reliability of service, ease of use, delivery timeliness options and overall satisfaction, with three stars for pick up and drop off options, client service and value for money.


What most will likely think of when it comes to getting something in the post or from a courier, Australia Post was first formed in 1975, taking over from previous postal systems. Offering the MyPost Business service for businesses that aim to ship frequently, with conditional savings available for those who sign up to the free account. It also includes smart sending tools via the online portal, allowing you to place orders and create labels, helping to streamline the process from start to finish.


StarTrack Courier

StarTrack Courier was rated four stars for ease of use, delivery timeliness options and overall satisfaction, with three stars for reliability of service, value for money, client service and pick up and drop off options.


Acquired by Australia Post in 2003, StarTrack was originally founded in 1974 as Multigroup Distribution Services, with the brand expanded and changing names throughout its time in market. Today, the brand offers multiple freight and packaging solutions for businesses to utilise, including StarTrack APIs to help ecommerce sites lodge shipping orders, track parcels, give shipping rates, print labels and handle shipping payments.

Couriers Please

Couriers Please was rated three stars across all categories, including reliability of service, value for money, client service, ease of use, delivery timeliness options, pick up and drop off options and overall satisfaction.


Operating for over 40 years, Couriers Please is currently a fully-owned subsidiary of Singapore Post, with a number of national and international shipping options available for businesses to utilise. With a strong focus on ecommerce businesses and website, Couriers Please offers API integration to help create a streamlined process for customers, along with multiple shipping management tools to help customise to the delivery needs.


Other courier service brands

Not all brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are several more brands to check out before making a purchase decision.

  • Aramex
  • FedEx
  • Officeworks
  • Pack & Send
  • Sendle
  • TNT

Final Thoughts

Choosing the best online courier service is a critical decision for your business, impacting customer satisfaction, shipping costs, and overall success. To make an informed choice, follow the comprehensive guide outlined here. Consider factors such as cost-effectiveness, reliability, global presence, next-day delivery options, tracking systems, staff structure, and refund policies.


Moreover, defining your shipping needs, researching and comparing courier services, assessing reliability and reputation, understanding technology and tracking capabilities, evaluating customer service and support, security and handling measures, environmental considerations, compliance with regulations, and contract terms are all essential steps in making the right choice.


Among the top online courier services, options like Zoom2u, DHL Express, Toll, Australia Post, StarTrack Courier, and Couriers Please have received different ratings and offer various advantages. Make sure to choose the one that aligns best with your business goals and requirements.


Ultimately, investing time in researching and selecting the right courier service can significantly contribute to the success of your business and enhance customer satisfaction. So, take these steps seriously, and you’ll be on the path to efficient and reliable product delivery for your business.


Choosing the right courier service is crucial because it directly impacts customer satisfaction, shipping costs, and the overall success of your business. It can make the difference between smooth operations and potential disasters in the pick, pack, and dispatch stages.


The top factors to consider when selecting a courier service include cost-effectiveness, reliability, global presence, next-day delivery options, tracking systems, staff structure, and the refund policy. These factors can significantly influence your shipping process and customer experience.

You should evaluate whether a courier service offers affordable rates while maintaining a high level of service quality. Extortionate pricing for subpar service can lead to customer dissatisfaction and negatively impact your business

A courier service’s global presence is indicative of its efficiency and capacity. It suggests the ability to handle large orders and meet immediate deadlines. A strong global presence also reflects a well-established logistical infrastructure.

Effective tracking systems allow customers to monitor their deliveries, allocate their time better, and avoid unnecessary waiting. When choosing a courier, consider whether they provide real-time tracking, precise delivery information, and the level of tracking support that aligns with your customer’s needs.

Ben Van Der Veen